Pegasii is a faux luxury brand developed as part of a student-led competition, emphasizing innovative advertising strategies and a sophisticated brand identity.

 

The project highlights the creation of an elegant logo and a cohesive visual language that captures the essence of luxury, aiming to resonate with a high-end market.

 

Through this endeavor, we explored the intricacies of branding and consumer perception, ultimately crafting a compelling narrative for Pegasii.